I've been speaking with Google AdWords about setting up a campaign for my business. They have asked what platform the website is on as they need to give me a Google Remarketing Code which I need to embed on into the backend of the website. This is so Google can track where users are coming from and when they are directing to my website.
Please could you help me with this? Is there a specific section for pasting the remarking code (i.e. similar to the field that exists for embedding the Google Analytics code)?
Thanks for your help!
Thanks Luis. And is there somewhere specific where the remarketing code can be added? The Google Ads team are calling me tomorrow to give me the code but I won't know where to embed it...
Thanks Luis! I think I've set this all up now :)