SEO for Directory Sites
Previously only Bing paid attention to geo tagging for SEO. That specifically means that a search engine looks for certain identifying meta tags in the <HEAD> section of a page and for a website to determine location
Now, Google is also looking at geo-tags for indexing and ranking for Local Search.
First, here's what I'm talking about
<meta name="dcterms.title" content="Any/Out-of-network Insurance Therapist in Palm Beach, Florida 33409 (FL)">
<meta name="dcterms.coverage" content="123 Main St, Palm Beach, Florida (FL)">
<meta name=”zipcode” content=”33409″>
<meta name="geo.placename" content="Palm Beach, Florida 33409 (FL)">
<meta name="geo.region" content="US-FL">
<meta name="geo.position" content="43.251306;-77.613646" />
All of this could be done by BD right now with %shortcodes%
dcterms.title = Whatever is between <title> </title>
dcterms.coverage = whatever your shortcodes are %address%, %city% %zip% %ST%
Same for the rest. Whatever the member has in user_data is what would merge into the proper token. With your Geo Coding feature that adds the latitude and longitude... so make %% shortcodes for that.
<meta name="geo.region" content="US-FL">
This specific meta tag is very important because this value is from the API Google uses for Adwords Location. This is what will become the standard in organic search. Again, BD will already have these Country Codes and State/province Codes in the database... so its just merge. If you care to learn more about this Geo Targeting for google developers you can download the entire country data in csv
Local search is making Google billions in adwords revenue and get-tagging was intrinsic there so the engineers have moved Geo Tagging up in priority for organic search.
Same "We Do Good" reason google always has, Local Search means the user wants only local results. Google needs to please their users. And Tags are specific.
Denver pizza coupons
Cherry Creek Denver pizza coupons
Lodo Pizza places coupons
The only way to be sure is to code meta tags and the search engines now want to see thyem
this is mostly used by mobile devices, so duplicating the same data value is Okay and that's the reason for having dc tags. DC is important because of the huge surge in mobile devices that rely on meta tags for maps, photos, rss, within their native apps and browsers
BD Support Staff Request
If anyone can write up an explanation for finding the proper short codes for these values and tell me where to place the meta tag/shortcode for all website pages... it would be much appreciated
This is an important issue as most of our directories are in very competitive markets. I am still having trouble getting the %service_name% to resolve for url's and Meta Titles and Descriptions.
Thanks for this helpful information, we are also looking into making this easier to understand.
@Geoff: Jan's advise is very good, in the future we will be making some enhancements to make this more intuitive.
Thank you and have a great weekend!! :)
This would be very helpful. Thanks.
Thank you for your message.
Any field that is inputted into the advanced search with the field name "location_value" can be referenced by the KeyVariable ($_REQUEST[location_value]).
For a breakdown of each location you can use the KeyVariable $profs. I recommend doing a <?=print_r($profs)?> to see what keywords and locations are in this array. If you are not finding the City, State or Zip Code please send us the URL of the search results so then our team can review it and provide you with the correct KeyVariable for your needs.
Let me know if you have further questions :)
We try it using echo $profs[variable];
Please test it and let us know if we're in the same page :)
I left the new code in your widget, you can remove it when you want, I just wanted to see it how it works.
Is there any chance you could document what i need to do to implement in my sight as I don't believe I have all the treads of this conversation. Is the current "Website Meta Head" widget correct and where or how can I use the widget.